Content Creator (Hybrid)  Lagos

Dokitami is a healthcare company focused on making quality, personalised healthcare more accessible and convenient across Nigeria. We connect patients with trusted healthcare professionals and services through a technology-enabled care experience. We are building a patient-centred healthcare experience that combines convenience, professional care, and accessibility. We are recruiting to fill the position below:

Job Title: Content Creator

Location:  Lagos

Employment Type: Full-time

Department: Brand & Creative

Work Arrangement: Hybrid

Working Days: Monday – Saturday

Reports To: Head of Brand & Creative Description

We are looking for a creative, research-driven and commercially minded Content Creator who can turn audience problems, product information and campaign objectives into engaging content that captures attention, builds trust and drives action. This is not simply an on-camera presenter role. The ideal candidate should be able to research, develop ideas, write scripts, appear on camera, record content and learn from performance data to improve future content.

Research customer problems, questions, desires and objections. Identify relevant content opportunities from social media, competitors, customer conversations, trends and approved sources. Develop original content concepts, creative angles and hooks. Study successful creators, advertisements and platform-native content. Bring new ideas to the creative team rather than waiting for topics or scripts to be assigned.

Independently write engaging scripts for short-form content. Develop UGC, educational, direct-response, product, storytelling, FAQ and campaign scripts. Write strong hooks, CTAs and multiple variations for creative testing. Adapt scripts to different audiences, platforms and campaign objectives. Take a product, customer problem or campaign objective and turn it into a usable content concept and script.

On-Camera Content Creation:

Appear confidently and naturally on camera. Record TikTok, Instagram, advertising, educational, UGC and product-focused videos. Deliver content in a conversational and engaging manner. Record multiple hooks, CTAs, angles and delivery variations when required. Participate in organised product and campaign shoots.

Record appropriate content independently using a smartphone or approved equipment. Understand basic lighting, framing, audio, camera positioning and vertical-video composition. Produce usable footage without requiring a professional production crew for every video. Capture B-roll and additional footage required by Editors.

Direct-Response & Commercial Content:

Create content designed to support measurable business objectives, including:

Lead generation WhatsApp conversations Assessments Product purchases Campaigns and promotions Audience growth and engagement

The Creator should understand structures such as Hook → Problem/Desire → Insight → Solution → Offer/Reason to Believe → CTA, while being able to experiment with different creative approaches.

Review content performance with the Brand & Creative and Media Buying teams. Identify which hooks, angles, formats, scripts and presentations perform well. Develop improved variations of successful concepts. Use performance insights to inform future research and content creation.

Upload raw footage to approved Dokitami storage. Properly organise footage and other creative assets. Provide clean takes, clear audio, appropriate framing and sufficient footage for editing. Respond promptly to reasonable requests for additional footage or corrections.

Because Dokitami operates in the health and wellness space, the Content Creator must:

Follow approved medical and product information. Never independently invent medical claims, treatment guarantees, dosage instructions or safety claims. Obtain appropriate approval where medical information is involved. Confirm current pricing, offers, programme details and promotional terms before recording content that references them.

Performance Expectations

Quality of research and audience insights Strength of concepts and creative ideas Scriptwriting ability Content output Video and audio quality On-camera performance Understanding of direct-response content Creative contribution Preparation and reliability Ability to learn from performance data Accuracy of product and health-related information Organisation of content assets Collaboration and ownership Ability to consistently improve content quality

Required Qualifications & Skills

Proven experience as a Content Creator, UGC Creator, Social Media Creator, Video Content Creator or similar role. Strong on-camera presence and communication skills. Excellent English communication and presentation skills. Strong scriptwriting ability. Ability to develop hooks, angles and CTAs independently. Understanding of TikTok, Instagram Reels and other short-form video formats. Understanding of direct-response marketing and social-media storytelling. Ability to research independently and translate insights into content. Basic knowledge of smartphone video production, lighting, framing and audio. Ability to work with Videographers, Editors, Copywriters, Designers, Creative Strategists and Media Buyers. Strong attention to detail. Ability to meet deadlines and handle multiple content requirements. Willingness to continuously learn and improve.

Creative — constantly brings fresh ideas and angles. Research-driven — understands that great content starts with understanding the audience. Confident on camera — natural, engaging and persuasive. Commercially minded — understands that content should contribute to business objectives. Self-directed — can take an objective and develop the concept, script and execution. Adaptable — comfortable creating educational, UGC, product and advertising content. Data-aware — willing to learn from performance rather than relying only on personal preference. Reliable — prepared, responsive and able to meet deadlines. Collaborative — works effectively with the wider creative and marketing team. Detail-oriented — cares about accuracy, presentation and content quality.

Monthly Compensation: N400,000 This compensation covers the responsibilities associated with research, ideation, scriptwriting, on-camera content creation, independent recording, organised shoots, revisions, creative variations, asset management and performance-led iteration.

Not Specified. How to Apply

Interested and qualified candidates should send their CV to: [Email hidden - Login to reveal] using "Application for Content Creator" as the subject of the mail. 

Application Instruction

Updated CV Portfolio or links to previous content/video work A short introductory video of no more than 1 minute 30 seconds, explaining:

Why you are a good fit for the Content Creator role at Dokitami. Your experience in content creation and on-camera presentation. What you believe you can contribute to Dokitami’s Brand & Creative team.

The video will also allow us to assess your communication skills, creativity, confidence, presentation and on-camera presence.

Please ensure that all required materials are submitted with your application. Only shortlisted candidates will be contacted.