Marketing Lead - Beauty, Grooming & Fragrance Nigeria

The story of SPAR can't be told without mentioning Artee Group. Over the past 30 years, Artee Industries Limited has grown from very humble beginnings to become one of the fastest growing business conglomerates in Nigeria. The story started in 1988, with the opening of a small supermarket store measuring 120 m2 in Lagos under the Park ’n’ Shop banner. Today, its business spreads from retail to real estate, shopping malls and manufacturing, rightly gaining popularity as Artee Group. Nigeriajob market report We are  recruiting to fill the position below:

 Job Title: Marketing Lead - Beauty, Grooming & Fragrance

Location: Nigeria

Job type: Full-time Duties & Responsibilities

Prepare the annual and quarterly marketing plan in line with the Category Controller's sales, margin, launch and assortment priorities. Define how SPAR should present Beauty, Grooming and Fragrance to different customer groups and store types, with a clear premium offer. Plan campaigns around local seasons, gifting occasions, customer needs and relevant beauty and fragrance trends.

High-Value Customer Growth:

 Use loyalty, sales, market and competitor information to understand high-net-worth and aspirational customers, preferred brands, price points and purchase occasions. Develop targeted offers, previews, events and loyalty activities that increase store visits, spend and repeat purchase. Track customer response by store, channel, campaign, sub-category and customer segment.

Campaigns, Launches and Promotions:

Own the category campaign calendar with the Category Controller, stores and brand partners. Plan new brand and product launches, seasonal promotions, gift sets, sampling and customer events. Confirm stock, prices, displays and store readiness before each campaign, and review sales uplift and residual stock after it ends.

Set simple standards for displays, testers, sampling, gifting, signage and premium presentation. Give stores clear briefs, timelines and materials, and visit priority stores to check execution and correct gaps. Work with Operations and brand teams to improve staff product knowledge and customer service.

Digital, Social and CRM:

 Plan category content across social media, website, e-commerce, loyalty, email and approved customer communication channels. Ensure content is accurate, uses approved brand assets and does not make unsupported product claims. Track reach, engagement, traffic, enquiries, conversion and sales generated by digital and CRM activity.

Brand Partners, Agencies and Funding:

Secure supplier funding, samples, testers, gifts, exclusives, launch support and product training. Manage creative, digital, media, event and activation partners against approved briefs, timelines and budgets. Maintain clear records of funding, deliverables, invoices and post-campaign results.

Budget, Reporting and Team Management:

Manage the marketing budget within approved limits and stop activities that are not delivering results. Report weekly and monthly results, explain gaps and agree practical next actions. Set clear team priorities and work closely with the Category Controller, Stores, BI, Finance, Digital and Supply Chain.

Category sales uplift and gross margin contribution from marketing activities Growth in high-net-worth and aspirational customer count, visit frequency, repeat purchase and spend Campaign return on investment, traffic, conversion and average basket value New brand and product launch sales, sell-through and customer response Digital and CRM reach, engagement, response and sales conversion Store execution, tester and display readiness, and on-time campaign rollout Supplier-funded marketing value secured and delivered against plan Marketing budget variance and timely completion of performance reviews

Education and Years of Experience

Minimum of a First Degree in Marketing, Business, Communications or a related field. MBA or a relevant professional qualification is an advantage. Minimum 8 years of retail, FMCG or lifestyle marketing experience, including at least 3 years in Beauty, Personal Care

Grooming, Fragrance or premium consumer brands:

Proven experience in category or brand marketing, new product launches, digital and CRM campaigns, in-store activation, events and agency management. Good understanding of high-net-worth and aspirational customers in Nigeria, premium brands, gifting occasions and beauty and fragrance trends. Strong data, Excel, BI and digital marketing skills, with experience managing budgets and measuring campaign return.

Premium and lifestyle brand positioning Customer insight and segmentation Campaign, launch and event execution Digital, social and CRM marketing Retail activation and visual execution Commercial judgement and marketing return Supplier, agency and partner management Communication, ownership and attention to detail.

31st August, 2026. How to Apply

Interested and qualified candidates should forward their CV to: [Email hidden - Login to reveal] using the Job Title as the subject of the email.