Lance Trend is a major distributor of technology products and Services for businesses in Nigeria, as well as partners with various ICT, manufacturers.
We are recruiting to fill the position below:
Job Title: Social Media Manager / Ads Strategist
Location: Ketu Iyana School, Lagos
Employment Type: Full-time
Responsibilties
Social Media Management:
Manage Lance Trend's Instagram, Facebook, TikTok and other relevant social media platforms.
Develop and execute a monthly social media content strategy.
Create content calendars based on products, promotions, campaigns and business objectives.
Write engaging captions, ad copies and promotional content.
Monitor comments, messages and audience engagement.
Stay updated with social media trends and identify opportunities to increase reach and engagement.
Ads Strategy & Management:Plan, set up and manage Meta Ads campaigns.
Develop campaigns focused on awareness, traffic, WhatsApp enquiries, leads and sales.
Conduct audience research and competitor analysis.
Test different audiences, creatives, offers, placements and ad copies.
Monitor and optimize campaigns to improve CPC, CTR, CPA, conversion rate and ROAS.
Identify underperforming campaigns and make timely adjustments.
Manage advertising budgets responsibly.
Content & Campaign Coordination:Work closely with the graphics designer, videographer and content team to develop marketing creatives.
Provide clear creative briefs for images, videos, reels and advertisements.
Develop promotional campaigns around products and seasonal offers.
Assist in creating short-form video content for TikTok, Instagram Reels and Facebook.
Reporting & Analytics:Prepare weekly and monthly social media and advertising performance reports.
Track key metrics including:
Reach
Engagement
Followers
Website traffic
Leads
WhatsApp enquiries
Cost per lead
Conversion rate
Advertising spend
ROAS
Provide recommendations based on campaign performance and data.
Other Requirements
Interested candidates should possess an HND / Bachelor`s Degree
2+ years of experience in Social Media Management, Digital Marketing or Meta Ads.
Proven experience managing Facebook/Instagram advertising campaigns.
Good understanding of Meta Ads Manager and Business Suite.
Experience with e-commerce, retail, technology or consumer products is an advantage.
Strong understanding of social media trends and content marketing.
Good copywriting and communication skills.
Ability to analyse campaign data and make strategic decisions.
Ability to work with graphic designers and video creators.
Knowledge of Google Analytics/GA4, Google Tag Manager and conversion tracking is an advantage.
Ability to work independently and meet deadlines.
SalaryN100,000 - N150,000 monthly.
Application Closing Date
4th September, 2026.
Method of Application
Interested and qualified candidates should send their CV to: [Email hidden - Login to reveal] using the Job Title as the subject of the mail.
