Social Media Manager Lagos

Elizabeth Miller PR (EMPR) is an elite public relations and marketing firm navigating the future of commerce in Nigeria, Africa, and globally. Elizabeth Miller PR was founded on a simple belief: great organizations deserve to be seen, trusted and chosen.

We began by helping ambitious brands, institutions and high-growth organizations secure meaningful visibility through strategic public relations and media engagement. Over time, we recognized that visibility alone was no longer enough. In an increasingly crowded and digitally driven marketplace, organizations needed more than media coverage they needed market preference.

Today, Elizabeth Miller PR is a strategic communications, public relations and marketing agency headquartered in Lagos, Nigeria, with a growing international footprint across the United Kingdom and Africa. We partner with organizations to strengthen reputation, build authority, increase discoverability and create lasting Brand Appeal

Our work spans brand strategy, public relations, media relations, digital marketing, content production, stakeholder engagement and AI search visibility, helping organizations position themselves as the preferred choice in their market. We are recruiting to fill the position below:

Job Title: Social Media Manager

Location: Lagos

Employment Type: Full-time The Role

We are looking for a highly creative, culturally aware and social-media-obsessed Social Media Manager to join our team. This is not a role for someone who simply schedules posts. We are looking for someone who genuinely understands the internet, knows what makes people stop scrolling, understands how brands should show up visually and verbally, and can turn a brand's social media presence into a compelling digital experience. As Social Media Manager, you will take ownership of the social media presence of assigned Elizabeth Miller PR clients. You will be responsible for transforming brand strategies into social-first content, compelling storytelling, beautiful feeds, relevant conversations and consistent community growth. You should be someone who naturally notices trends, sounds, formats, creators, memes, cultural moments, visual references and emerging content styles. You should probably be the person your friends come to when they ask, “Have you seen this trend on Instagram/TikTok?” Most importantly, you must understand that social media is not simply about posting consistently. It is about storytelling, culture, creativity, community and attention.

Key Responsibilties

Social Media Strategy

Develop social media strategies for assigned client accounts. Translate brand positioning and business objectives into effective social media strategies. Develop content pillars, recurring content series and social storytelling frameworks. Build monthly and weekly content calendars. Develop campaign concepts specifically designed for social media. Identify opportunities for brands to participate in relevant cultural conversations and trends. Continually refine social strategies based on audience behaviour and performance.

You will be expected to be hands-on with content creation. Create social media content using tools such as Canva, CapCut and other relevant content creation platforms. Create and edit Reels, TikToks, carousels, stories, static posts and short-form videos. Develop social-first concepts that can be executed quickly and creatively. Edit talking-head videos and other short-form content. Repurpose long-form content into social content. Develop compelling hooks, captions and CTAs. Create simple motion graphics and video treatments where appropriate. Work with the in-house Graphic Designer on more complex visual projects.

Understand the personality, positioning and audience of every assigned brand. Develop stories that make brands feel human, relevant and desirable. Turn everyday brand activities, products, founders, events and campaigns into engaging social content. Develop creative ways to communicate brand values without making content feel overly corporate or forced. Maintain a consistent brand voice across social platforms. Understand how storytelling changes across Instagram, TikTok, LinkedIn and other platforms.

You should have a strong eye for beautiful social media presentation. Plan Instagram grids and visual content direction. Think about how individual posts work together as a complete feed. Develop aesthetic references and moodboards for client accounts. Plan visual storytelling across grids, carousels, Reels and Stories. Maintain visual consistency while keeping feeds dynamic and interesting. Understand typography, composition, imagery, colour and visual hierarchy at a social-media level. Identify when a feed needs a refresh or visual evolution. Collaborate with the Graphic Designer and photographers/videographers to achieve the desired visual direction.

Stay constantly informed about Instagram, TikTok and emerging social platforms. Monitor trending sounds, formats, memes, creators, conversations and content styles. Identify trends that are relevant to specific client brands. Quickly turn relevant trends into brand-appropriate content ideas. Understand the difference between following a trend and strategically participating in culture. Maintain a swipe file/reference library of strong content, campaigns and creative ideas. Track emerging creator and influencer trends.

Manage day-to-day social media communities for assigned accounts. Monitor comments, DMs, mentions and relevant conversations. Respond to audiences in the appropriate brand voice. Identify potential leads, customers, collaborators, creators and opportunities through social conversations. Escalate sensitive issues or complaints appropriately. Build genuine community around client brands.

Coordinate with photographers, videographers, designers, influencers and other creatives. Prepare detailed content briefs. Participate in content shoots and direct social-first content where required. Ensure content is captured with social media in mind. Build content banks for clients. Organise and maintain content assets.

Monitor social media performance. Track reach, impressions, engagement, follower growth, saves, shares, views, clicks and other relevant metrics. Identify high-performing content and understand why it worked. Make recommendations based on data. Prepare monthly social media reports and insights. Continually test and improve content.

What We Are Looking For

We want someone who lives and breathes social media.

Highly creative — You naturally generate ideas and see possibilities where others see ordinary content. Trend-aware — You know what's happening online before someone has to send it to you. Visually sophisticated — You understand aesthetics, composition, typography, imagery and how a brand should look online. A storyteller — You know how to turn a product, person or idea into content people care about. Fast-moving — Social media moves quickly. You need to be able to spot an opportunity and execute. Curious — You constantly explore new platforms, creators, formats and tools. Strategic — Creativity must serve a purpose. You understand audience, positioning and business objectives. Hands-on — You are comfortable opening Canva or CapCut and actually making the content yourself. Organised — You can manage multiple accounts, content calendars, deadlines and approvals without losing track. Collaborative — You can work with designers, photographers, videographers, PR professionals and account managers.

2–3years of experience in social media management, digital marketing, content creation, brand communications or a related field. Agency experience is highly desirable. Candidates must provide a portfolio or examples of social media accounts/content they have personally managed or created.

Strong knowledge of Instagram and TikTok. Excellent understanding of social media trends and content formats. Strong Canva skills. Strong CapCut/video editing skills. Excellent copywriting and caption-writing ability. Strong understanding of Instagram aesthetics and grid planning. Experience developing social media content calendars. Experience managing multiple social media accounts. Strong understanding of Reels and short-form video. Good understanding of analytics and social media reporting. Excellent communication and organisational skills.

Adobe Creative Suite Photoshop Illustrator Premiere Pro Lightroom Meta Business Suite TikTok Business tools Social media scheduling platforms AI content creation tools Influencer/creator marketing Photography or videography Fashion, beauty, lifestyle, luxury, hospitality or consumer brands

Instagram grids Reels Carousels Content calendars Before/after examples Creative concepts Results achieved.

29th September, 2026. How to Apply

Interested candidates should submit their CV and Cover letter, Social media portfolio, and Examples of social media accounts you have managed to: [Email hidden - Login to reveal] using "Application – Social Media Manager" as the subject of the mail.

Note: Only shortlisted candidates will be contacted.