Digital Marketer Yaba

Friska Farm Limited is a nature centered Solutions, Health and Wellness Company. We are your organic lifestyle partner. Our brands of natural herbal infusion teas are a rich blend of exotic herbs scientifically proven to provide natural healing. Our primary ingredient is Moringa – a superfood rich in antioxidants and sufficient quantities of all the nutrients that the body needs. We are  recruiting to fill the position below:

 Job Title: Digital Marketer FindRecruiters

Location: Yaba, Lagos

Employment Type: Full-time About the Role

We are looking for a versatile, technically fluent digital marketer to own marketing execution across four brands — Friska Herbal Teas, Prime Tea, ImiOse, and Friska Cereal. This is a hands-on role covering paid advertising, marketing automation, content, web, and analytics — ideal for someone who wants ownership across the full funnel rather than a narrow specialist lane. This role is positioned as a potential path to Head of Marketing.

What You'll Do

Plan, launch, and optimize Meta and TikTok ad campaigns across all four brands Manage audience targeting, pixel/conversion tracking, and budget allocation by brand and region Adapt payment-flow and offer strategy by geography (e.g., pay-on-delivery vs. prepay) Own budget allocation across brands — shifting spend from slow movers to winners based on performance, not just managing each brand's budget in isolation

Set up and maintain performance tracking (GA4 or equivalent) across all four brands Build simple, readable dashboards tying ad spend to actual sales outcomes Report performance up to leadership — not just execute, but explain what's working and why

Work within our n8n-based automation stack (order alerts, sales reporting, WhatsApp/ManyChat flows) Maintain and troubleshoot existing workflows; flag or fix breakages independently Support webhook/form integrations (Fluent Forms, Google Sheets, CRM touchpoints)

Write ad creative — overlay copy, video captions, voiceover scripts, static ad copy — tailored to each brand's voice Maintain and expand each brand's product knowledge base (pricing, ingredients, chatbot training content) Adapt messaging and pricing for different markets (e.g., Nigeria vs. Ghana) Maintain distinct brand voice and identity across all four brands — no cross-contamination of tone or positioning

Source, vet, and brief influencers and UGC creators across brands Manage creator relationships, negotiate terms, and handle usage rights Own the full pipeline from script to delivered content (building on existing UGC scripts for ImiOse)

Own campaign strategy and content for newsletters, WhatsApp broadcasts, and lifecycle flows (welcome, abandoned cart, win-back) This is distinct from the automation plumbing — strategy and content, not just pipes

Build, edit, and launch landing pages independently, matched to active campaigns Manage WordPress content updates, forms, and basic troubleshooting without waiting on a developer Apply conversion-focused design principles (mobile responsiveness, CTA clarity, page speed) and run A/B tests on page variants

Cross-Brand Coordination:

Prioritize and sequence marketing work across four brands with different audiences and product cycles Keep documentation current so the work is transferable and not dependent on one person's memory Situational (depending on channel relevance) SEO — on-page optimization and keyword awareness if any brand relies on organic/blog traffic Marketplace management — listings, reviews, and platform-specific ads if brands sell via Jumia, Instagram/Facebook Shops, or WhatsApp catalog

What You'll Need

2+ years running paid social campaigns (Meta required, TikTok a strong plus) Working knowledge of marketing automation tools (n8n, Make.com, Zapier, or similar) Practical WordPress experience (page builders, forms, basic troubleshooting) Comfort with analytics tools (GA4 or similar) and translating data into decisions Experience managing influencer/UGC relationships, including briefing and negotiation Strong copywriting across formats — ad copy, video scripts, product content, lifecycle email/WhatsApp Comfortable managing multiple brands/product lines simultaneously without losing consistency Self-directed — able to own a workstream without daily oversight Bonus: experience with e-commerce/D2C in health, wellness, or FMCG; basic HTML/CSS; SEO experience

Within 2 months, you're running paid campaigns independently across all four brands, reporting performance clearly to leadership, maintaining the automation stack without breaking it, managing creator relationships end-to-end, and able to ship a landing page or knowledge base update without needing anyone else's hands on it.

N200,000 monthly. Application Closing Date

21st November, 2026. How to Apply

Interested and qualified candidates should submit their CV to: [Email hidden - Login to reveal] and CC [Email hidden - Login to reveal] using the job title as the subject of the mail.