MTN Nigeria - The leader in telecommunications in Nigeria, and a part of a diverse community in Africa and the Middle East, our brand is instantly recognisable. It is through our compelling brand that we are able to attract the right talents who we carefully nurture by continuously improving our employment offerings even beyond reward and recognition.
We are recruiting to fill the position below: FindRecruiters
Job Title: Analyst - Master Brand Marketing
Job ID: 7375
Location: Ikoyi, Lagos
Employment Type: Full-time
Reports To: Manager - Master Brand Brand Sponsorship
Division: Marketing
Discover moreIndustry specific jobRemote job listingsjobsMission
Provide analytical, technical, and operational support for cascading MTN’s brand strategy, sponsorships, and commercial plans to the regions through insight generation, campaign development & deployment, activations, project management, post evaluation, and reporting.
DescriptionDevelop regional marketing localized campaign briefs based on regional insights to cascade national campaigns to the regions
Collate market insights and maintain the regional competitive intelligence database.
Develop regional marketing tactical plans and activation initiatives for product education and uptake
Work with the integrated marketing agencies to develop regional communication and BTL campaigns for product uptake
Support the planning, coordination, and tracking of regional campaign execution across multiple channels (digital, OOH, traditional, experiential, trade).
Manage and update deployment trackers, creative material logs, and vendor schedules to ensure timely delivery of marketing assets.
Track campaign performance metrics (reach, engagement, conversions, and adoption) and produce weekly/monthly reports using Power BI and Excel
dashboards.
Conduct trade visibility audits and ensure MTN’s brand identity compliance across POS, retail, and promotional materials.
Assist in organizing regional activations and sponsorships alongside post-event analysis to measure ROI and customer sentiment.
Maintain detailed documentation for all campaigns, including status updates, signoffs, agency deliverables, and feedback reports.
Liaise with the Regional Sales and CEX teams to track customer feedback and integrate insights into campaign refinements.
Ensure operational alignment with MTN’s Responsible Marketing and Advertising Policy and compliance with regulatory guidelines.
RequirementsEducation:Bachelor’s Degree in Marketing, Statistics, Business Administration or related field
A postgraduate diploma in Marketing, Business Administration or a related discipline would be an added advantage
APCON Certification
Fluency in English and other local languages.
Experience:3-7 years’ experience which includes
Experience with Excel, Power point, Power BI or similar analytics tools
Understanding of regional marketing or FMCG/telco field environment
Strong proactive and execution skills
Strong stakeholders’ management
Excellent project management skills to meet deadlines.
Application Closing Date21st October, 2026, 10:00 PM.
How to Apply
Interested and qualified candidates should:Click Apply Now button to apply
How To Apply
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Attach your Application letter, updated Curriculum Vitae (CV) and any supporting documents required.
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Make sure to send your application before the closing date.
Note: Only shortlisted candidates are contacted.
