Digital Marketing Strategist in Lagos

Montaigne Limited is Nigeria’s leading luxury beauty and personal care retail company, representing prestigious international brands across skincare, fragrance, cosmetics, and lifestyle categories. We are committed to delivering premium customer experiences, operational excellence, and continuous staff development to uphold our reputation as a foremost name in luxury retail.

We are recruiting to fill the position below:

Job Title: Digital Marketing Strategist

Location: Lagos
Employment Type: Full-time
Supervises: Digital Marketing Executive / Social Media Associate / Agency Partners
Work Schedule: Monday – Saturday
Department: Marketing & Communications

Job Objective

• To design, implement, and manage comprehensive digital marketing strategies that enhance brand visibility, drive customer engagement, and increase sales performance across all online platforms.
• The Digital Marketing Strategist will play a key role in strengthening Montaigne Limited’s positioning as the leading luxury beauty and lifestyle brand in Nigeria, through data-driven marketing and premium digital storytelling.

Key Duties & Responsibilities
Strategy & Planning:

• Develop and execute integrated digital marketing strategies aligned with Montaigne’s business goals, product launches, and luxury brand image.
• Plan and manage digital campaigns across paid, owned, and earned channels (SEO, SEM, social media, email marketing, and influencer partnerships).
• Create annual and quarterly digital marketing calendars in collaboration with brand, retail, and e-commerce teams.

Content & Brand Management:

• Oversee the creation of high-quality, visually appealing digital content that reflects the luxury tone of Montaigne brands.
• Ensure all communication materials maintain brand consistency, tone, and aesthetic in line with luxury standards.
• Collaborate with creative teams and external agencies to produce digital visuals, video ads, and promotional campaigns.

Social Media & Online Engagement:

• Manage Montaigne’s social media presence across all key platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn, etc.).
• Grow and engage a loyal online community through storytelling, campaigns, and influencer collaborations.
• Monitor trends and competitor activities to continuously improve engagement and brand perception.

Performance Marketing & Analytics:

• Plan and optimize paid campaigns (Google Ads, Meta Ads, and influencer performance marketing).
• Track KPIs including ROI, reach, impressions, engagement rate, CTR, and conversion rates.
• Prepare monthly and quarterly digital performance reports with insights and recommendations.

E-Commerce & CRM Support:

• Work closely with the E-commerce and Retail teams to drive online traffic, conversions, and repeat purchases.
• Leverage CRM data to design personalized email campaigns and digital loyalty programs.
• Ensure seamless digital customer experience across web and social touchpoints.

Partnerships & Innovation:

• Identify and build relationships with relevant influencers, content creators, and luxury lifestyle partners.
• Stay ahead of digital trends and emerging technologies to ensure Montaigne’s continued digital leadership in the luxury retail space.
• Recommend innovative campaigns to elevate brand desirability and online visibility.

Key Performance Indicators (KPIs)

• Growth in website traffic and online sales conversion rate.
• Increase in brand engagement and social media followers.
• Return on investment (ROI) from digital ad spend.
• Lead generation and customer acquisition from digital channels.
• Consistency and quality of digital brand representation.

Minimum Education Qualifications

• Bachelor’s Degree in Marketing, Mass Communication, Business Administration, or a related field.
• Professional certification in Digital Marketing (Google, Meta, CIM, or equivalent) is required.
• MBA or advanced diploma in Digital Strategy or Brand Management (an added advantage).

Required Experience:

• Minimum of 5 years of proven experience in digital marketing, preferably in luxury retail, beauty, or premium lifestyle brands.
• Demonstrated success managing digital campaigns and driving measurable business outcomes.
• Strong experience in digital advertising, SEO, SEM, social media management, and analytics.

Required Competencies:
Knowledge:

• Deep understanding of luxury brand positioning and high-end consumer behavior.
• Knowledge of integrated digital campaign planning and data-driven marketing.
• Strong grasp of digital analytics tools (Google Analytics, Meta Business Suite, SEMrush, HubSpot, etc.).

Skills:

• Exceptional strategic thinking, creativity, and visual communication.
• Strong analytical and reporting skills.
• Excellent writing and storytelling ability aligned with luxury tone.
• Proficiency in digital ad management platforms and automation tools.
• Leadership and project management skills.

Attributes:

• Stylish, polished, and brand-conscious personality.
• Innovative, proactive, and result-oriented.
• Excellent communication and collaboration skills.
• Strong attention to detail and aesthetic sense suitable for luxury markets.

Other Requirements

• Must reside within or around Lagos Island or easily accessible environs.
• Must be flexible to work on weekends or during brand events as required.

Salary
N500,00 - N700,000 / month.

Application Closing Date
30th October, 2025.

How to Apply
Interested and qualified candidates should:
Click Apply Now button to apply