Maritime Student Marketing & Recruitment Manager Apapa

SeaLearn Academy, based in Lagos, Nigeria, delivers exceptional maritime education through a blend of integrated learning, hands-on practical training, and strategic industry partnerships. We offer globally recognised mandatory and advanced STCW courses (International Convention on Standards of Training, Certification, and Watchkeeping for Seafarers), fully compliant with regulatory standards. We are  recruiting to fill the position below:

 Job Title: Maritime Student Marketing &  Recruitment Manager

Location: Apapa, Lagos Job Purpose

The Marketing, Recruitment and Admissions Manager is responsible for supporting SeaLearn's student recruitment, admissions, marketing, and enrolment activities. The postholder will play a key role in attracting prospective students, converting enquiries into applications, guiding applicants through the admissions process, and securing student enrolments that contribute to SeaLearn's recruitment targets and commercial objectives. The role requires a highly motivated individual with proven experience in student recruitment, customer relationship management, admissions administration, and marketing campaigns. Particular emphasis will be placed on the ability to successfully convert prospective students into enrolled and fee-paying learners. Experience in maritime education, maritime training, shipping, seafarer development, or related industries would be highly advantageous.

Applicants must demonstrate a proven track record of recruiting and converting students into enrolled and fee-paying learners, with evidence of achieving recruitment or sales targets. The primary purpose of this role is to generate student enquiries, convert prospects into enrolled and fee-paying learners, and ensure SeaLearn programmes achieve agreed enrolment and revenue targets

Actively recruit students for SeaLearn programmes, professional courses, and maritime training programmes. Respond promptly and professionally to enquiries from prospective students, parents, sponsors, employers, and recruitment partners. Guide prospective students through the full recruitment journey from initial enquiry to enrolment. Conduct follow-up activities to maximise application, offer acceptance, fee payment, and enrolment conversion rates. Maintain regular communication with applicants through telephone, email, social media, and other communication channels. Achieve agreed recruitment, enrolment, and revenue targets.

Process applications accurately and efficiently in accordance with SeaLearn’s policies and procedures. Review applicant documentation and verify admissions requirements. Issue offers, admissions correspondence, and enrolment documentation. Maintain accurate applicant and student records. Support registration, joining, induction, and enrolment activities.

Assist in planning and delivering marketing campaigns to promote SeaLearn programmes. Create and distribute marketing content across digital and traditional channels. Support social media, website, email marketing, and promotional activities. Participate in education fairs, school visits, corporate visits, open days, exhibitions, webinars, and recruitment events. Identify opportunities to increase student enquiries and applications.

Maintain accurate records within CRM and student information systems. Track prospective students throughout the recruitment pipeline. Monitor and action enquiry, application, offer, enrolment, and payment conversion rates. Produce recruitment and admissions reports as required. Use data and market intelligence to identify trends and improve recruitment performance.

 Develop productive relationships with schools, colleges, maritime organisations, shipping companies, sponsors, employers, agents, and educational partners. Represent SeaLearn professionally at external events and meetings. Support the development of strategic recruitment partnerships.

Ensure consistent improvements in recruitment, admissions, and marketing processes. Keep abreast of developments in higher education, maritime education, digital marketing, and student recruitment practices. Support quality assurance and compliance requirements relating to admissions and recruitment activities.

Essential Qualifications

Bachelor's degree or equivalent professional qualification. Relevant qualification or training in marketing, business, communications, education, or a related discipline.

Experience in student recruitment, admissions, sales, customer relationship management, or business development. Demonstrable experience of converting enquiries into applications, enrolments, and fee-paying students. Experience of delivering recruitment campaigns and promotional activities. Experience of working with CRM or student management systems. Experience of maintaining accurate records and producing reports.

Excellent interpersonal and communication skills. Strong customer service and relationship-building abilities. Ability to influence prospective students and support informed decision-making. Strong organisational and administrative skills. Ability to work with data and analyse recruitment performance. Proficiency in Microsoft Office and digital communication platforms. Ability to work independently and as part of a team.

Experience within maritime education, maritime training, shipping, seafarer development, or a related sector. Experience recruiting cadets, maritime students, or professional learners. Knowledge of maritime qualifications, STCW training requirements, or higher education admissions processes. Experience working with international student  recruitment.

Not Specified. How to Apply

Click Apply Now button to apply