Brilliant Concepts is recruiting suitable candidates to fill the position below:
We are recruiting to fill the position below:
Job Title: Digital Marketing Executive (Performance Marketing)
Location: Sangotedo, Lagos
Employment Type: Full-time
Job Function: Marketing
Reports to:Head of Marketing / Managing Director
Key Responsibilities
Develop and implement digital marketing strategies aligned with business objectives to increase brand awareness, generate qualified leads, and drive property sales.
Plan, execute, and optimize paid advertising campaigns across Facebook, Instagram, TikTok, YouTube, and Google Ads.
Manage advertising budgets to maximize Return on Investment (ROI) and campaign performance.
Conduct A/B testing on ad creatives, audiences, landing pages, and copy to improve campaign effectiveness and conversion rates.
Design, implement, and optimize sales funnels and landing pages to increase lead generation and customer conversion.
Generate high-quality sales leads and collaborate with the Sales Team to ensure effective lead qualification, handover, and follow-up.
Monitor, analyse, and optimize campaign performance using tools such as Meta Ads Manager, TikTok Ads Manager, Google Ads, and Google Analytics, making data-driven recommendations for continuous improvement.
Identify emerging digital marketing opportunities, trends, and audience insights to improve customer acquisition and business growth.
Prepare accurate weekly and monthly campaign performance reports, highlighting key metrics, insights, and recommendations.
Key Result Areas (KRAs)
Lead generation & Customer Acquisition
Sales Funnel & Conversion Optimization
Digital Marketing Strategy
Paid Advertisement Management
Brand Visibility & Digital Presence
Qualifications and Experience
2 - 4 years of proven experience in digital marketing with a strong focus on paid advertising and lead generation.
Demonstrable success in generating qualified leads and sales through Facebook, Instagram, TikTok, and YouTube Ads.
Experience in the real estate industry is an added advantage but not mandatory.
Competency Reqyirements
Technical Skills:Paid Advertising (Meta, TikTok, Google & YouTube Ads)
Marketing Analytics & Performance Tracking
Sales Funnel Development & Optimization
Landing Page Optimization
Email Marketing Automation
Campaign Testing & Optimization (A/B Testing).
Core Competencies:Results Orientation
Creativity
Accountability
Time Management
Collaboration
Customer Focus
Attention to Detail.
Compensation & Benefit
Net Salary: N200,000 + Attractive Commission + Performance Bonus + HMO..
Application Closing DateNot Specified.
How to Apply
Interested and qualified candidates should:Click Apply Now button to apply
