Manager, Direct Marketing

Position Overview


We are seeking a Manager, Direct Marketing to lead our team responsible for driving customer acquisition through offline channels. This role involves planning and executing events, partnerships, and on-ground activations.
The primary objective is to enhance brand visibility and engagement through targeted, face-to-face marketing initiatives in key markets.


Key Responsibilities


We are looking for a hands-on marketing leader with experience in managing field teams and delivering measurable outcomes from direct campaigns.
Spearhead the planning and implementation of direct marketing campaigns across all active markets, focusing on activations that boost awareness and customer acquisition.
Oversee the direct marketing team to ensure timely, budget-conscious, and high-quality campaign execution.
Create and maintain a calendar of impactful offline marketing events, activations, and partnerships aligned with business objectives.
Leverage performance data and field insights to enhance direct marketing strategies and improve ROI.
Guarantee that all brand touchpoints in direct marketing channels are consistent, engaging, and in line with our brand voice.
Explore and identify new opportunities for on-ground engagement, partnerships, and brand presence.
Work in tandem with Product, Growth, and other brand teams to ensure cohesion between offline and digital campaigns.
Monitor, report on, and analyze campaign results using relevant KPIs to inform future efforts and team performance.


Qualifications


Minimum 5-7 years of experience in direct marketing, field marketing, or offline marketing, with at least 2 years in a managerial role.
Proven track record of successfully planning and executing offline marketing campaigns, including events, activations, and partnerships.
Demonstrated ability to deliver quantifiable business outcomes (e.g., leads, signups, or revenue) through face-to-face marketing.
In-depth understanding of consumer behavior in key markets and the ability to design locally relevant activations.
Exceptional project management skills and capacity to handle multiple initiatives and teams concurrently.
Excellent communication and interpersonal skills for cross-team collaboration and external brand representation.


Benefits

At Reliance Health, we prioritize our team members and their well-being. Our comprehensive benefits package is designed to support your success, growth, and happiness. Here's what you can expect:


Remote-First Environment: Enjoy the flexibility of working from any location while staying connected to a vibrant, collaborative team.
Competitive Salary and Benefits: We offer compensation that's benchmarked against industry leaders, ensuring your expertise and impact are fully recognized.
Premium Health Insurance: Comprehensive health coverage for you and your family, because we believe your well-being comes first.
Unlimited Leave: Take the time you need when you need it—no restrictions, no questions asked.
Meaningful Impact: Play a crucial role in transforming customer experiences and shaping healthcare innovation.
Collaborative Work Culture: Join a supportive, inclusive, and team-oriented environment that celebrates diversity.
Growth Opportunities: Access tools, mentorship, and resources to elevate your skills and advance your career.
Learning & Development Allowance: We provide a dedicated allowance to support your ongoing professional growth and skill enhancement.



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