Social Media Manager  Abuja 

Vestates was born on the 19th March 2013 as a private Limited Liability company, to launch out into the real estate and property management services space. Our aim over the years has been to provide complete real estate services. These include the sale and lease of residential and commercial properties, and long-term property management within Nigeria and Internationally. Nigeriajob market report

From our early days of operation, we have focused on using technology to compete and create a niche for ourselves in the Nigerian real estate industry. Unfortunately, we had to step down to a more analogue approach if we were to work with other stakeholders in the real estate space in Nigeria. We dare say that, Vestates was ahead of its time in that regard. We are  recruiting to fill the position below:

 Job Title: Social Media Manager

Location: Abuja (FCT) 

Employment Type: Full-time

Reports To: Corporate Communications & Marketing Manager Job Summary

The Social Media Manager will be responsible for managing and growing the social media presence of Vestates Group and its subsidiaries. This role covers content scheduling and publishing, community management, audience growth, engagement, paid advertising, campaign execution, social listening, analytics and reporting. The Social Media Manager will work closely with the Content Creators and Corporate Communications & Marketing Manager to ensure that approved content and campaigns are effectively distributed, promoted and measured.

Reporting & Accountability

Execution of approved social media and content calendars. Scheduling and publishing of approved content. Community management and audience engagement. Audience growth and social media performance. Running and managing paid social media advertising. Social media campaign execution and optimization. Weekly social media updates. Monthly analytics and performance reporting. Identifying high-performing and underperforming content. Escalating significant customer complaints, sensitive issues and reputational concerns.

Manage the social media accounts of all assigned subsidiaries. Schedule and publish approved content across relevant platforms. Ensure captions, hashtags, tags, links and formats are correctly implemented. Monitor comments, DMs, mentions and other audience interactions. Respond to or appropriately escalate customer enquiries and complaints. Grow relevant audiences and improve engagement. Plan, set up, run, monitor and optimize paid social media advertising campaigns. Manage advertising budgets and ensure campaigns are aligned with approved objectives. Monitor ad performance and make recommendations to improve results. Support the execution of approved marketing and social media campaigns. Monitor social media trends, competitors and relevant online conversations. Track reach, impressions, engagement, followers, video views, clicks, CTR, DMs, enquiries and other relevant metrics. Identify best-performing and underperforming content and campaigns. Provide weekly updates and contribute to the Monthly Marketing & Communications Report. Work closely with Content Creators to ensure content is ready and optimized for publishing and advertising. Recommend improvements based on analytics, audience behaviour and campaign performance.

Consistent execution of approved content calendars. Audience growth. Reach, impressions and engagement. Social media and advertising campaign performance. Cost and efficiency of paid campaigns. Growth in meaningful enquiries, DMs and leads. Quality and responsiveness of community management. Accuracy and timeliness of reporting. Continuous improvement in social media and advertising performance.

Must Have

Interested candidates should possess a Bachelor's Degree Proven experience as a Social Media Manager. Strong knowledge of major social media platforms (IG, Facebook, TikTok, LinkedIn). Experience managing multiple social media accounts/brands. Hands-on experience running paid social media advertising campaigns. Ability to set up, manage, monitor, and optimize social media ads. Understanding of audience targeting, campaign objectives, budgets and ad performance. Ability to interpret social media and advertising analytics. Strong community management skills. Strong written communication skills. Good organizational and time-management skills. Demonstrable results from previous social media and advertising campaigns.

Experience with Meta Ads Manager and other advertising platforms. Digital marketing experience. Experience managing campaigns across multiple platforms. Basic understanding of content creation, photography, video and graphic design. Experience working across multiple brands or industries. Experience generating leads, enquiries or sales through digital campaigns.

Analytical: Uses data to understand performance and make decisions. Commercially minded: Understands that social media should contribute to business objectives, leads and sales. Proactive: Identifies opportunities and takes initiative. Results-driven: Focuses on measurable outcomes, not just posting. Organized: Can manage multiple brands, platforms and deadlines. Responsive: Actively monitors and manages online communities. Trend-aware: Keeps up with platform changes, trends and audience behaviour. Detail-oriented: Ensures content and campaigns are properly set up and executed. Good judgment: Knows what can be handled independently and what should be escalated. Accountable: Takes ownership of social media performance and reporting.

27th August, 2026. How to Apply

Interested and qualified candidates should send their application and CV to: [Email hidden - Login to reveal] using "Social Media Manager" as subject of the email.