Demand Generation Support Personnel Ibadan

VisionSpring is creating access to affordable eyewear, everywhere. Clear vision creates opportunities for increased learning, work, safety, civic participation, and quality of life. As a social enterprise, social change motivates us first. Our focus on sales and revenue targets serves and advances our mission objective—to increase functioning, productivity, and income earning potential for our low-income consumers by correcting refractive error and presbyopia with eyeglasses. We are working to transform the systemic dysfunction of an optical market that has failed to deliver eyeglasses—a 700-year-old technology—to 2.7 billion consumers in need of vision correction, most of whom live on less than $4 a day.

We serve low-income consumers, not as beneficiaries but as customers. Our customers expect a high-quality and affordable product, and they will spend limited discretionary income for the immediate and tangible benefits of vision correction. By selling eyeglasses, we awaken new demand and seed a viable market. By selling new eyeglasses we are able to serve four times as many people per dollar input than the alternative of donating recycled ones. To efficiently scale, we must deliver each new unit at a lower cost. We run our business on both sales metrics and social impact measures. We use a range of organizational forms and practices to get the job done. We believe in scaling our impact, not our organization. We are a lean team of doers. We are  recruiting to fill the position below:

 Job Title: Demand Generation Support Personnel

Location: Ibadan, Oyo

Job type: Contract

Duration: 12 Months Job Description

Are you cause-driven? Are you eager to leverage your marketing and community outreach experience to create meaningful change in the lives of people in Nigeria? Would you like to work for an organization that combines the best business and social impact practices? VisionSpring, an international social enterprise, is seeking a Demand Generation Support to support field-based activities in demand generation for eyeglasses through community-focused campaigns for its See to be Safe (S2S), Pharmacy Project and Primary Health Care Project in Nigeria. This is a field-based role supporting the implementation and monitoring of demand generation activities across vision camps, pharmacies, and Government Primary Health Care facilities in Nigeria. Reporting to the Campaign Implementation Lead, you will execute field monitoring, assist with community outreach activities, support the coordination of promotional materials, and collect field data to track campaign performance. This role offers the opportunity to work directly with local communities and implementation partners, building grassroots experience in demand generation for eyeglasses in a competitive market.  This role is contract-based full-time position for a period of 12 months and requires a candidate based in Ibadan, Oyo State Nigeria, with strong local market knowledge and experience in 360 marketing campaign coordination, especially Below The Line (BTL) or community marketing campaigns. 

About You 

Mission and cause-driven: You are excited by VisionSpring's mission and the potential to make vision care accessible to underserved communities. Hands-on executor: You are comfortable in the field, enjoy direct engagement with communities, and take pride in seeing campaigns come to life on the ground. You thrive in dynamic, fast-paced environments where your work has immediate, tangible impact. Detail-oriented and organized: You maintain meticulous records of activities, timelines, and feedback. You are committed to accuracy and reliability, ensuring nothing falls through the cracks. Strong communicator: You communicate clearly with partners, communities, and supervisors in written and spoken English and local languages. You listen actively and provide constructive feedback. Quick learner: You pick up new concepts quickly and are eager to develop expertise in demand generation, marketing campaigns, and the eyeglasses sector. Collaborative team player: You work well with peers, partners, and supervisors, taking direction well and offering support to colleagues.

Job Responsibilities

Field Monitoring of Campaign Materials: Monitor and track the placement of campaign visibility materials, including point-of-sale items, across assigned vision camps, pharmacies, and health facilities under the S2S Project, Pharmacy Project, and Primary Health Care Project. Conduct regular field visits to verify material placement and condition, collect photographic documentation, and report findings to the Campaign Implementation Lead. Assist with Campaign Activity Coordination: Support the Campaign Implementation Lead in coordinating the execution of campaign activities, including assisting with scheduling, material distribution to field sites, and logistics coordination for community outreach events and pharmacy activations. Field Data Collection and Documentation: Collect and compile field-based data on campaign implementation, including tracking media placement effectiveness, documenting community engagement activities, and gathering feedback from pharmacy and health facility partners. Assist in preparing field reports and monitoring updates for campaign performance analysis. Partner Liaison: Serve as a point of contact with implementation partners, pharmacy owners, and health staff. Communicate campaign timelines, activity updates, and any issues that need escalation to the Campaign Implementation Lead. Problem-Solving Support: Identify challenges in campaign execution on the ground and escalate them promptly to the Campaign Implementation Lead with suggested solutions. Record Keeping and Administrative Support: Maintain organized records of all campaign materials, field visit reports, partner communication logs, and activity checklists. Assist in compiling data for performance tracking and ensure all documentation is complete and accessible to the Campaign Implementation Lead.

Support Outreach Event Execution: Assist in executing community outreach activities at vision camps, pharmacies, and health facilities to raise awareness about eyeglasses. Engage with local community members, support registration and screening activities, distribute awareness materials, and gather feedback from participants to support the Campaign Implementation Lead. Community Liaison and Partner Support: Assist in building and maintaining relationships with local community leaders, pharmacy owners, health facility staff, and distribution and community partners to support awareness-building efforts. Document community feedback and success stories for the Campaign Implementation Lead. Partner Engagement Support: Work with implementation partners, pharmacy owners, and health facility staff to understand campaign material needs, answer basic questions about eyeglasses products, and provide feedback on campaign effectiveness from field perspectives. Material Distribution and Logistics Support: Assist in receiving, organizing, and distributing campaign materials to field sites. Support the timely delivery of promotional items, signage, and educational materials to pharmacies and health facilities, and track material inventory and usage in coordination with partners.

 Job Requirements

Bachelor’s Degree or Higher National Diploma. 2 to 4 years of professional experience in community marketing, field promotion, or community engagement activities, with exposure to campaign execution or grassroots marketing. Familiarity with implementing national consumer campaigns, trade or customer marketing in the Nigeria is preferred.  Must reside in either Ibadan Nigeria, with familiarity with local market context and willingness to engage with local stakeholders. Excellent written and spoken communication skills in English, and other local languages common in Nigeria. Basic data recording and field reporting skills; familiarity with Microsoft Excel and Word for documentation and tracking activities. Proficiency with Microsoft Word and Excel for document preparation and data recording; comfort with learning new tools quickly.

Salary range will be disclosed to candidates invited for a preliminary interview. Application Closing Date

Not Specified. How to Apply

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