Deputy Country Manager – Sales & Business Development Lagos

iCheetah Nigeria Limited is a subsidiary of TIM International, a company with interests in automotive trade, mobility solutions, and logistics. We are  recruiting to fill the position below:

 Job Title: Deputy Country Manager – Sales & Business Development

Location: Lagos

Employment Type: Full-time

Reports to: Country Manager

Nationality: Open to all nationalities Position Overview

TIM Motors is the exclusive authorized distributor of Geely vehicles in Nigeria, committed to developing the market for new energy vehicles and other automotive products. As our business continues to expand, we are seeking a senior executive with exceptional leadership, strong business connections, and proven market development capabilities to serve as Deputy Country Manager in Nigeria. The role will take overall responsibility for managing our local business teams and delivering business targets, overseeing marketing, key account development, nationwide dealer network expansion, sales operations, and team capability building. We are looking for an experienced leader who can proactively develop markets, mobilize business resources, build high-performing teams, and consistently deliver business growth.

Lead the daily operations and management of local business teams in Nigeria. Develop and execute annual, quarterly, and monthly business plans aligned with company strategy. Establish effective target allocation, performance tracking, and evaluation mechanisms. Take accountability for team sales results, business development outcomes, and operational efficiency. Continuously improve business processes and management systems to strengthen execution.

Develop and execute market expansion and brand promotion strategies in Nigeria. Oversee digital marketing, offline campaigns, brand activities, and lead generation. Analyze local market conditions, competition, and customer needs to identify growth opportunities. Improve brand visibility, lead conversion, and marketing return on investment.

Plan, develop, establish, and manage the nationwide dealer network in Nigeria. Prioritize expansion into underserved markets and identify capable dealer partners. Drive dealer onboarding, vehicle displays, local promotion, and retail sales. Improve dealer capabilities, sales performance, and partnership quality while expanding market coverage.

Lead the development of major accounts, including government bodies, large corporations, banks and financial institutions, and fleet operators. Leverage personal networks and industry relationships to secure high-value clients and strategic partners. Drive corporate fleet procurement, bulk vehicle sales, financing partnerships, and other commercial projects. Build and maintain long-term relationships with senior decision-makers to generate sustainable business opportunities.

Lead local sales, marketing, dealer development, and key account teams. Build a high-performance culture with strong accountability, ownership, and execution. Oversee recruitment development, training, performance coaching, and succession planning. Improve team capabilities in prospecting, negotiation, dealer management, and sales closing. Strengthen overall team effectiveness through appropriate incentives and performance management.

Cross-functional Coordination & Operational Improvement:

Coordinate business activities with aftersales, finance, HR, and other functions. Resolve major customer issues and cross-functional operational challenges. Report regularly to the Country Manager on performance, opportunities, and improvement plans. Make and execute business decisions within delegated authority and remain accountable for results.

Qualifications and Requirements

Bachelor’s Degree or above, with substantial experience in business operations or commercial management. Generally at least five years of team management experience; previous roles such as General Manager, Deputy General Manager, Business Director, Sales Director, or Regional Head are preferred. Outstanding leadership, organizational coordination, and performance management skills. Proven ability to lead teams, grow business, and achieve commercial targets. Ability to manage business teams independently and resolve complex operational challenges.

Strong business relationships, customer networks, and industry influence in Nigeria. Good knowledge of the Nigerian business environment, with access to major corporations, financial institutions, government organizations, and strategic partners. Excellent negotiation, resource mobilization, and business development skills. A track record of winning major accounts, building sales networks, or delivering strategic partnerships. Ability to turn relationships and resources into measurable business results. Industry Background Senior management experience in the automotive industry is preferred, with familiarity in vehicle sales, market development, and team operations. Outstanding senior executives from banking, finance, real estate, or other industries are also welcome, provided they demonstrate exceptional leadership, strong business networks, and proven market development results.

Highly motivated, accountable, and results-driven. Entrepreneurial and willing to engage directly in frontline business development and critical projects. Combines strategic thinking with strong execution capabilities. High professional integrity, communication and negotiation skills, and resilience under pressure. Fluent in English for professional communication and familiar with Nigerian business culture. Open to all nationalities; must be legally eligible to work in Nigeria, based long-term in Lagos, and willing to travel nationwide.

Depending on the candidate’s experience and capabilities, the company will delegate appropriate management authority, including:

Day-to-day management and performance evaluation of local business teams. Oversight of market development, dealer network expansion, and key account business. Recommendations on recruitment and team restructuring for key business positions. Resource coordination and business decision-making within delegated authority. The role is accountable for team sales performance, market development, dealer network growth, and organizational capability building, subject to quarterly and annual performance reviews.

Compensation & Career Development

Competitive base salary and performance-linked incentives. Performance bonuses tied to team results and achievement of business targets. Individually negotiable compensation for exceptional candidates with outstanding networks and management capabilities. A platform to leverage leadership strengths and business connections. Significant business autonomy and career development opportunities. The opportunity to contribute to the long-term growth of international automotive brands in Nigeria.

This position is also a key talent development role for future country leadership. High-performing candidates who demonstrate comprehensive management capabilities and leadership potential will be prioritized for promotion to Country Manager, Nigeria, with overall responsibility for local operations.

31st October, 2026. How to Apply

Interested and qualified candidates should send their CV to: [Email hidden - Login to reveal] and cc: [Email hidden - Login to reveal] using the  Job Title as the subject of the email.