National Sales Manager Lagos

At DGL Limited, we grow our clients’ businesses by listening to and understanding their needs, hence partnering with them to achieve their goals. We link manufacturers with numerous customers in over 100 cities and villages across Nigeria, getting their products to them seamlessly and rapidly. Nigeriajob market report We are  recruiting to fill the position below:

 Job Title: National Sales Manager

Location: Lagos

Employment Type: Full-time Job Description

We are seeking an experienced, strategic, and results-driven National Sales Manager to lead the company's sales function across Nigeria. The successful candidate will be responsible for developing and executing national sales strategies, driving revenue growth, expanding the customer base, managing regional sales teams, and strengthening the company's position in the market. The ideal candidate should have strong experience in logistics, courier, transportation, e-commerce, distribution, or a related industry, with a proven track record of achieving and exceeding sales targets at a national or multi-regional level.

Develop and execute the company's national sales strategy in line with overall business objectives. Set, communicate, and monitor sales targets across all regions and sales teams. Lead, manage, coach, and motivate Regional Sales Managers and other sales personnel. Drive revenue growth, customer acquisition, customer retention, and market expansion across Nigeria. Identify new business opportunities and develop strategies to penetrate new markets. Develop and maintain relationships with key corporate, institutional, and high-value customers. Identify and pursue strategic partnerships and major business accounts. Establish and maintain a strong national sales pipeline. Monitor regional sales performance and implement corrective actions where targets are not being achieved. Analyse market trends, customer needs, competitor activities, pricing, and industry developments to identify opportunities and threats. Develop sales forecasts, budgets, and performance reports for management. Ensure effective use of CRM and other sales management tools across the sales function. Work closely with Operations, Finance, Customer Service, Marketing, and other departments to ensure seamless service delivery. Ensure that sales activities are aligned with the company's pricing, profitability, and commercial objectives. Review and improve sales processes, systems, and strategies to increase productivity and conversion rates. Lead national sales meetings, performance reviews, and business development initiatives. Represent the company in major client meetings, industry events, business negotiations, and strategic engagements. Develop performance standards and KPIs for the national and regional sales teams. Build a high-performance sales culture focused on accountability, customer satisfaction, and revenue growth. Provide regular reports and strategic recommendations to senior management.

Key Performance Indicators (KPIs)

Achievement of national sales and revenue targets. Year-on-year revenue growth. New customer acquisition. Customer retention and account growth. Growth in corporate and key accounts. Regional sales team performance. Sales conversion rate. Sales pipeline value and growth. Market penetration and expansion. Gross revenue and profitability. Sales productivity and cost efficiency. Customer satisfaction and retention.

Bachelor's Degree or HND in Business Administration, Marketing, Sales, Economics, Logistics, Supply Chain Management, or a related field. Professional certification in Sales, Marketing, Business Development, or a related discipline will be an added advantage.

Minimum of 8 years of relevant experience in Sales, Business Development, or Commercial Management. At least 3–5 years of experience in a senior sales management role managing multiple regions, branches, or sales teams. Proven experience managing and developing Regional Sales Managers or geographically dispersed sales teams. Experience working in a logistics, courier, transportation, e-commerce, distribution, FMCG, or related industry is highly preferred. Proven track record of consistently achieving and exceeding significant sales targets. Demonstrated experience in acquiring and managing major corporate and strategic accounts. Experience developing national sales strategies and managing sales budgets and forecasts. Strong understanding of the Nigerian business and logistics market.

Strong national sales and business development expertise. Excellent leadership and people-management skills. Strong strategic planning and commercial acumen. Excellent negotiation and relationship-management skills. Strong understanding of B2B and B2C sales. Proven ability to develop and execute sales strategies. Strong analytical and decision-making skills. Excellent communication, presentation, and networking skills. Ability to manage multiple regions and sales teams. Strong knowledge of sales forecasting, budgeting, and performance management. Proficiency in CRM systems, Microsoft Excel, and other sales management tools. Strong understanding of the Nigerian market and business environment. Ability to work under pressure and deliver results in a highly competitive environment. High level of integrity, accountability, and professionalism.

Must be willing to travel extensively across Nigeria as required. Must be highly target-driven, commercially minded, and results-oriented. Must have strong leadership and team-building capabilities. Must demonstrate evidence of previous sales achievements and revenue growth. Strong professional network and knowledge of the Nigerian market will be an advantage. Must be able to work effectively with senior management and cross-functional teams.

N500,000 – N600,000 / month, depending on experience and qualifications (alongside applicable company benefits and performance incentives). Application Closing Date

31st August, 2026. Method of Application

Interested and qualified candidates should send their CV to: [Email hidden - Login to reveal] using “National Sales Manager” as the subject of the email.

Note: Only candidates who meet the stated experience and qualification requirements will be shortlisted.