Zinajob is an employment and recruitment platform operating in Nigeria, serving as a hub connecting job seekers with open career opportunities across the country.
We are recruiting to fill the position below:
Job Title: Digital Marketer
Location: Ikeja, Lagos
Employment Type: Full-time
Role Summary
The Digital Marketer drives HipTV's paid and performance marketing efforts — paid advertising campaigns, SEO and website growth, email marketing, and digital campaign execution for HipTV's brand partners and sponsors.
While the Social Media Manager focuses on organic content and community growth, the Digital Marketer focuses on paid reach, website performance, and digital revenue: turning HipTV's growing audience into trackable, monetisable digital marketing outcomes.
Key ResponsibilitiesPlan and execute paid digital advertising campaigns across Google Ads, Meta Ads, TikTok Ads, and programmatic platforms to grow HipTV's audience and support monetisation goals.
Own SEO strategy and execution for hiptv.tv, driving organic search traffic to HipTV's news, entertainment, and event content.
Plan and run email/newsletter marketing campaigns to retain and re-engage HipTV's audience.
Execute digital ad campaigns on behalf of HipTV's brand partners and sponsors, ensuring agreed deliverables (impressions, reach, engagement) are met and reported.
Track and report on digital marketing performance — website traffic, ad performance, conversion rates, and ROI — across all channels.
Manage HipTV's digital marketing budget, allocating spend across platforms based on performance data.
Collaborate with the Social Media Manager to align paid campaigns with organic content and community growth efforts.
Work with the Head of News Department and content teams to identify high-traffic content opportunities for paid amplification.
Conduct market and competitor research to identify new digital growth opportunities and emerging platforms or ad formats.
Support the packaging and execution of digital advertising products sold to sponsors and brand partners.
Optimise landing pages, website conversion funnels, and other digital touchpoints to improve campaign performance.
Stay current on digital marketing trends, ad platform changes, and privacy/tracking developments affecting campaign performance.
Application Closing DateNot Specified.
How to Apply
Interested and qualified candidates should send their CV to: [Email hidden - Login to reveal] using the Job Title as the subject of the mail.
